Don't Make This Mistake When Opening A New PPC Account!

The problem:

The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that campaign had already exceeded his daily budget. How could he have exceeded his campaign budget if he's never received any impressions or clicks?

The mistake:

The mistake the advertiser made was he set his keyword bids too high, and his daily budgets were too low. This combination can cause a lot of frustration when first beginning a new account. Google thinks that if it starts showing the ads and people click on them, they won't be able to shut them off in enough time to not go over budget, so they just turn it off as soon as it is turned on.

The fix:

Simply lower your bids or increase your daily budget. Once the advertiser did this, his ads immediately began showing. There was no technical problem with the account or with Google.